critical and contexual awarness in creative media - task 2

gender prepreseation in media

• In the first poster the woman is represented in gender sterotype role that being the primery carer of a child this is shown by her pushing a pram along in casual non- work related clothes.
• the women shown in the second poster are shown fighting and in an empowering role, not wearing make-up and wearing their proffessional uniform.
• poster one shows a stereotypical role for women depicting then in a ebon
• poster two shows a subvertied stereotype have and empower role showing her in a role that would be considered masculin.
• the second poster shows a modern progressive view of women without over powering the perpace of the poster.
• while i dont see the first poster couseing regressive think amoung society i do think the idea of gender role which is shown in this poster could be considered outdated.

critical and contexual awarness in creative media - task 1

colour - the colour of the backgroung is used in a way that it belends with the white on the womans karate uniform while using the blue uniform to draw the audiences eye.

style and size of typography- The font is clear and strong and maybe be used to convey that even tought this woman is most likly blind shes not any weaker for it.also the main ponit of the text is to draw the readers eye towards theconected image.

primary codes - the woman isnt wearing any make up and shes wearing her proffessional uniform this shows her as storng and that she is a prossesional athlet and doesnt confrom to gender stereotypes her body langauage also show them bothas strong and skilled.

secondary codes - the image is designed in a way that the grains and fades around the image imply motion creatin gthe effect the image is in movition, the image is aslso placed in a place that your eye moves from the text down to the image then back to the text.

direct mode of address- the text directly addresses the reader this is used in a way to capture the readers attention.

Imagery- The subject of the image is placed in a way that implies he's looking forward maybe to symbolize he's moving forward with his life and not letting his disability get him down which would fit with the theme of inspiration that the magazine has,



The light also seems very low maybe to make the read feel the light is within his reach, The subject surroundings are a large mountain range probable to show the dibite his disability he can still do anything he wants to and maybe the fact he's alone adds to this by implying he doesn't need any help, i've noticed this is a common feem with this magazines covers.


Typography- The use of a large colourful font for the magazine is so the reader is clear on the name of the magazine as for the subtexts im not too sure why they are all different colours however the colours that are used are dulled down and pale as not to be too overpowering.


Layout- the magazine is laid out in a way that the reader's eye is drawn towards the magazine whether this is on purpose or not i'm unsure however because the subject is wearing the same colour as the magazine title (which is a very overpowering red which draws the eyes) the reader's eyes are then deviated towards the subject.