Evaluation-Induction project

Evaluation


For are induction project we were required to plan and create a short corporate video for the acse awards in 5 weeks. We were expected to research and justify all are decisions we made as well as create a professional looking corporate video …


For print I analyzed typography to find a suitable san-serif font to use on the transparent overlays like on the news or on any professional documentary. The purpose of the overlay is to enhance the presence of the text without overpowering the reader as well as researching how to placing the overlay banner in a suitable location on the screen without making it unreadable or overbearing. We also made splash screen for the video to create a short but eyes catching credit sequence,crediting us as the creators for the product.


When we went to film at brewers we didn't get a chance to plan or discuss what kind of cut aways we’d film we decided to work around the problem by splitting into 3 groups and covering different areas at a time each group was given a part of the building (show room,store floor and backroom shiping area) each group was told to film as many shots as they could and to film anything we felt would come in handy, we were required to ask any customer or employee who we got on film for permission to use them in are video and we were faced with the problem of not being allowed to use bit of footage because we couldn't get the customer's permission, we in the end decided it be best just to refilm the shot without the customers in shot.


We faced a problem with the first interviewee, he had prepared a script and was unprepared for are questions and didn't give off a natural flow to his answers we were able to use a couple of clips from the the footage however a lot of the interview was repetitive. However everything in the film process went well we set up our equipment properly as well as recorded clear sound.


When we started the editing process we split up into two groups to create to different edits. I found that my weakness was my ability to communicate, I had trouble communicating ideas with my team, explaining what I was doing or going to do as well as communicate to my team what I need them to do or why, because of this I ended up take control of the editing and ended up excluding the rest of my team. My team faced are first problem when we tried moving are edit to the other groups computer to try and combine are edits, because the other group had renames the source file and were working out of the server we ended up having to give up on are version of the edit and work off the other groups version.


We tried to convey the message of what brewers is and what they stand for thought imagery and sound. Using music that gave a homely, cheerful atmosphere which added to the effect of using footage of bright rooms and smiling employees working with customers creates this feeling of an inviting and positive business. Are client at brewers wanted us to convey that brewers was a sussex born business that continues to grow but hasn't forgotten their roots.and work hard to give back to the community.


Our choice of music was heavily inspired by the imagery we film at brewers. The showroom which we use in the first scene for the video was bright and inviting and gave a homely feel and we wanted to have the music convey this thought out the video we looked though the song of premier sound and choice 10 song we liked then voted of the best 3 and put them in are video to see which matched the best.


Are peer feedback showed that we managed to get are intended message across, feedback like “gave off a friendly impression” and “It was clean and interesting. colorful as well, which caught my eye” and showed that the only areas to improve are technical aspects like “Matchup Cutaway footage to what interviewer is saying” or “noticed a couple of jump cuts but didn't take away from the overall experience”

peer feedback taken 19/10/2016

Q1. What did you think of the overall product?

• It was good
• It was clean and interesting.colorful as well, which caught my eye
• Represented the company well, gave off a friendly impression.
• Interesting and informative.
• Well produced

Q2.  What did you think of the audio choice?

• It was good
• Quiet in particular places
• Music worked well alongside the interview as it picked up pace as the interview progressed
• Fit the business
• Background noise drowned out audio
• Music was too loud

Q3.  Did you notice any jump cuts?

• Yes
• No
• A couple
• One but it not give a negative impact
• No, It flowed smoothly

Q4.  Was the video interesting and engaging?

• Yes
• It was interesting but not engaging
• Interesting enough to keep me concentrated
• Yes due to the many camera shots

Q5.  How could we improve our video?

• More graphics.
• Matchup Cutaway footage to what interviewer is saying.
• Verity of cutaways.
• Make interviewee sound clearer.
• slow down the pacing of the video.

Q6. Do you think the video is a good length?

• Yes.
• Yes it was.
• The length is good.
• Yes the length was within the 10% over mark.

communicatyion

communication with the tutors- communication between me and teachers has been clear and insightful. communicating clear instructions and advice

communication with my team - I had trouble communicating ideas with my team, explaining what I was doing or going to do as well as communicate to my team what I need them to do or why, because of this I ended up take control of the editing and ended up excluding the rest of my team. however after reducing the number of people around me, I became better at accepting help and criticism as well as giving and taking instruction.

communication with the client - there was minimal contact between us and the client but we still understood what was expected and acted accordingly.

time scheduling

For tie scheduling, the only time planning we did was planning the meet for the shoot we planned to meet at college at 8 and take a taxi to the site and be back by 2

other then that we followed are time schedules  for lessons and planned which lessons wed do what.

original brewers questions

Interview Questions for Brewers:

1.      What is your name? and what is your position in the business?

2.      Who has made your business what it is today?

3.      What makes your business stand out from other decorator centres?

4.      When was this Brewers store founded/opened?

5.      Where do you see your business in 10 years?

6.      How has winning the Overall Business of the year award in 2015 helped your business?

7.      What made you decide to help charities such as Sightsavers (Sudan)?

comparing a range of primary and secondary research.

Q1. List (and number) the research sources you merged on the ACES filming project.
Primary:	Secondary:
E.g. 1. interview with company spokesperson	E.g. 1. Information from the company’s website
1.Interview	1. Information taken from website
2.Software training and research	2. google maps to find the location of the site.
3.Research on structuring questions

Q2. Which 2-3 research sources were the most useful to you and why? Answer in full sentences.

Interview with 2 members of Brewers management, the information given was insightful and easy to understand.

Software training and research, by using the software myself and learning thought action I gained a better understanding of the software’s and gained a variety of skill.

Research on structuring questions, from this we gained a better understand of how to approach assignment like this in the future and how to talk to and structure questioning.

Q3. Which 1-2 research sources were the least useful to you and why? Answer in full sentences.

Information taken from website was lacking in detail and was considerably useless since any information taken from the sight was given again in more detail in the interview

I had to look up the location of the site/store.

Q4. If you were to start this whole project all over again, what primary AND secondary research would have been useful to you – and why? Write in full sentences.

Recon on the site before the shoot so I could better plan and take footage on the day

Story boarded or planned the layout of the edit beforehand this would have save us a lot of time and energy.