Evaluation-Induction project

Evaluation


For are induction project we were required to plan and create a short corporate video for the acse awards in 5 weeks. We were expected to research and justify all are decisions we made as well as create a professional looking corporate video …


For print I analyzed typography to find a suitable san-serif font to use on the transparent overlays like on the news or on any professional documentary. The purpose of the overlay is to enhance the presence of the text without overpowering the reader as well as researching how to placing the overlay banner in a suitable location on the screen without making it unreadable or overbearing. We also made splash screen for the video to create a short but eyes catching credit sequence,crediting us as the creators for the product.


When we went to film at brewers we didn't get a chance to plan or discuss what kind of cut aways we’d film we decided to work around the problem by splitting into 3 groups and covering different areas at a time each group was given a part of the building (show room,store floor and backroom shiping area) each group was told to film as many shots as they could and to film anything we felt would come in handy, we were required to ask any customer or employee who we got on film for permission to use them in are video and we were faced with the problem of not being allowed to use bit of footage because we couldn't get the customer's permission, we in the end decided it be best just to refilm the shot without the customers in shot.


We faced a problem with the first interviewee, he had prepared a script and was unprepared for are questions and didn't give off a natural flow to his answers we were able to use a couple of clips from the the footage however a lot of the interview was repetitive. However everything in the film process went well we set up our equipment properly as well as recorded clear sound.


When we started the editing process we split up into two groups to create to different edits. I found that my weakness was my ability to communicate, I had trouble communicating ideas with my team, explaining what I was doing or going to do as well as communicate to my team what I need them to do or why, because of this I ended up take control of the editing and ended up excluding the rest of my team. My team faced are first problem when we tried moving are edit to the other groups computer to try and combine are edits, because the other group had renames the source file and were working out of the server we ended up having to give up on are version of the edit and work off the other groups version.


We tried to convey the message of what brewers is and what they stand for thought imagery and sound. Using music that gave a homely, cheerful atmosphere which added to the effect of using footage of bright rooms and smiling employees working with customers creates this feeling of an inviting and positive business. Are client at brewers wanted us to convey that brewers was a sussex born business that continues to grow but hasn't forgotten their roots.and work hard to give back to the community.


Our choice of music was heavily inspired by the imagery we film at brewers. The showroom which we use in the first scene for the video was bright and inviting and gave a homely feel and we wanted to have the music convey this thought out the video we looked though the song of premier sound and choice 10 song we liked then voted of the best 3 and put them in are video to see which matched the best.


Are peer feedback showed that we managed to get are intended message across, feedback like “gave off a friendly impression” and “It was clean and interesting. colorful as well, which caught my eye” and showed that the only areas to improve are technical aspects like “Matchup Cutaway footage to what interviewer is saying” or “noticed a couple of jump cuts but didn't take away from the overall experience”